The front of the bookmark has the text, "For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish but have everlasting life -- John 3:16." The picture shows the North and South American continents with the star of Bethelem on the opposite side of the globe.

The reverse side presents God's Simple Plan of Salvation.

The bookmarks are 2 x 8 inches in size, full-color on the front with a UV high gloss protective shine. The back has been printed with a matte finish.